Six Flags reports revenue rise as attendance grows

Higher guest numbers and spending helped lift first-quarter revenue, but the bigger visitor question is whether stronger trading leads to visible park investment.

Six Flags Entertainment Corporation has reported higher first-quarter revenue, driven by increased attendance and stronger guest spending. For the quarter ended 29 March 2026, the company posted revenue of $225.6 million, up 12 percent year on year. Attendance rose 4 percent to 2.9 million visits, while per-capita spending increased by 6 percent.

The results point to a stronger start for one of North America’s biggest regional theme park operators. Six Flags also reported a net loss of $269 million for the quarter, with its adjusted EBITDA loss improving by $48 million to $123 million. The company said first quarters are typically loss-making because many of its seasonal parks are closed during the period.

Alongside the financial results, Six Flags confirmed several leadership changes. Amy Martin Ziegenfuss has been appointed chief marketing officer and Christopher Bennett will become chief legal and compliance officer, both effective by 3 June. Brian Witherow has stepped down as chief financial officer, with Dave Hoffman serving as interim finance lead until a permanent successor is named.

The TT Take:

A stronger quarter from Six Flags is good news for the wider theme park industry. Higher attendance and guest spending suggest there is still real appetite for regional parks when the offer is working. For visitors, though, it remains too early to call: the unanswered question is whether this performance turns into investment guests can actually feel.

Source: blooloop